All that glitters gets sold

Our mission is to empower people to succeed online, and we love partnering with amazing entrepreneurs who are building their ecommerce businesses with our digital products.

One such inspiring individual is Natalie Chapple of Glisten Cosmetics. With a little help from Kitenzo, her online store has grown from garage chic to warehouse glamour in just a few years.

Based in the UK and formerly a teacher, Natalie started selling glitter from her garage as a side hustle back in 2017. When her daughter was born in 2018 and maternity leave kicked in, she began thinking about how to turn glitter into gold—or at least something more lucrative. With a background in design, Natalie got creative and developed her first-ever eyeshadow (glittery, of course). Experimenting with colors, textures, and formulas, she was determined to craft truly eye-catching cosmetics. “Disco Dynamite” was just the start as Glisten Cosmetics evolved from a side hustle into a brand with a loyal following.

The real beauty in all of this is that Glisten began to do so well that by the end of 2020, Natalie was able to leave her teaching job and become the full-time face of her cosmetics brand. Thanks to a great ecommerce business model featuring Kitenzo as a foundational element, Glisten Cosmetics has grown from “glitter in a garage” to a global brand that ships products worldwide daily—with 40% of sales made in the USA.

My makeup ranges at Glisten are colorful, inclusive, and cruelty-free. They’re affordable too, which has always been important to me. Integrating Kitenzo on my Shopify store means that not only is the customer buying journey accessible, but it also rewards people for their purchases along the way. Put simply, it adds tiered discounts when my customers choose to add more products to their bundles.

As a Shopify merchant, Natalie has fully embraced Kitenzo for Glisten. She currently offers six bundles that provide attractive options for her customers to easily purchase her cosmetics online—without the worry of deepening any frown lines along the way! The bundles are interactive, so customers get to choose what they put in them. They essentially build their own bundles, making the buying experience personalized and tailored to each individual shopper.

Best loved and lauded for her wet liners and mascaras, Natalie saw fit to reward her loyal customers by incentivizing them with tiered discounts:

The customer experience works on a tiered system where the more you buy, the more you save. It’s been enough to cause a rush on those eyeliners, I can tell you!

While Natalie’s cosmetic creations are crafted to help her customers stand out, she also has her beautifully lined eyes focused firmly on the way customers receive their products.

Customer service is key, and I pride myself on making sure everyone receives a product they love at a price they can afford,” says Natalie. “I really want people to stand out when they wear my products and to enjoy the whole buying experience with Glisten.

Has Kitenzo helped Natalie and the team at Glisten with this customer service pledge? We think so.

Choosing Kitenzo hasn’t just helped me increase my sales revenues; it’s helped me market my products in the first place,” Natalie tells us. “It provides ways to put control into my customers’ hands, and from the customer feedback, I know this has been a game-changer. It also helps that Kitenzo is simple to use and feels really bespoke to my store. I’ve found it so easy to spin up complex bundles with tiered discounting and quantity rules in just a few minutes.

This Shopify merchant story is exactly why our team working on Kitenzo comes to work—to help ecommerce businesses be more successful with bundles. Tagging along on Glisten’s journey to success (making over seven figures in Kitenzo revenue to date) has been and continues to be a real treat.